Interview With The Founder Of Yogi Footwear

Tell us about how Yogi came about?

We originally came up with the idea in the mid to late ‘90s. We had been buying dead stock trainers in Cyprus and Poland. One of the guys we were working with found these shoes called Earth Shoes. They were a bit like a brand called Roots, with their negative sole unit. The negative sole was meant to be good for the posture and the spine. Roots has a shop on Regent Street in the ‘70s - all the Soul Boys used to wear them. So we put...